In Stampin' Up!s words today to all demonstrators:
Change in Catalog Program Announced
February 20, 2009
During
[our CEO's] teleconference Wednesday night, it was announced that we will
be moving back to an annual catalog. We have been evaluating our
catalog strategy for some time to determine what is most effective for
you, and based on what we've learned and the feedback you have
provided, we have decided to return to an annual catalog.
Because of the lead times involved in creating a catalog and
the products that go into it, we had originally planned to make this
change in July 2010. However, after considering the current economic
situation and the effect it is having on your businesses, we have
re-evaluated the timeline for this change and decided to launch the
annual Idea Book & Catalog this coming July 2009.
What does this change mean to you?
- Beginning in July 2009, we will go back to an annual catalog.
- The US Hispanic supplement will also become an annual catalog.
- The Décor Elements catalog will continue to be separate from the Idea Book & Catalog, and will come out twice a year.
- The mini catalog program will change to include three mini catalogs a year, each lasting for four months.
In addition to the changes mentioned above, we will be introducing a small selection of hostess sets in each mini catalog.
