Am on vacation at Disneyland but just gotta share the news – SU is introducing 5 new colors, bringing back 10 In Colors, changing which color goes where, retiring a bunch and I AM THRILLED!!! It's been years since we've had a color update and that's what this is – an update to be fresh. Sure, we don't like to see favorites go but I simply have to trust that this will be a good thing.

Generally, this is what the outline of our colors will be:

  • 5 new colors (see below)
  • 10 returning In Colors
  • 25 carryover colors including neutrals
  • 5 new In Colors that will be released July 1 & will be available for 2 years (details come out later)

So, to see what the new collections will look like (won't be called "families" and longer, but collections) then see this chart here: Download New_Colors_US_0310

To see a complete list of retiring colors see this chart: Download Fond_Farewell_Colors_US_0310

New Colors

Marina Mist, Daffodil Delight,
Cherry Cobbler, Cajun Craze, and Early Espresso.  (Also, Kraft has been
renamed to Crumb Cake, and it is a core color in the Neutrals collection).

Returning In Colors

Baja Breeze, Melon Mambo, Pink
Pirouette, Rich Razzleberry, Riding Hood Red, River Rock, Soft Suede, Tangerine
Tango, and Wild Wasabi.


Retiring Colors

Pink Passion, Pixie Pink, Pale Plum,
Orchid Opulence, Lovely Lilac, Lavender Lace, Almost Amethyst, Bordering Blue,
Brocade Blue, Ballet Blue, Brilliant Blue, Taken with Teal, Glorious Green,
Handsome Hunter, Sage Shadow, Mellow Moss, Green Galore, Gable Green, Barely
Banana, Yoyo Yellow, Summer Sun, Apricot Appeal, Only Orange, Really Rust, Ruby
Red, Cameo Coral, Blush Blossom, Creamy Caramel, Close to Cocoa, and Going Gray.


From now until the end of June, you
can stock up on all of the retiring inks, reinkers, papers, ribbons, and other
accessories. Remember once they are gone, they will no longer be available so
don’t wait.


Below are some Frequently Asked

Q: Why have some of the carryover
colors changed families?

A: While our new collections have
similar names to our previous families, you’ll notice the intensity of colors
in our collections is different from that of the similar family. The Brights,
for instance, aren’t quite as bright as the current Bold Brights. With the
change in intensity, we found that some colors fit better in a different
collection. We also organized our colors to be more complementary within each


Q: Why are so many colors being
discontinued, and why are there fewer colors than before?

A: We retired colors based on sales
history and focus group feedback. We were careful to choose the most popular
and up-to-date colors.  Another reason we reduced the number of colors is
that we wanted our collections to be less overwhelming to new demonstrators and
customers.  Also keep in mind that in addition to our 40 core colors,
we’ll have 5 new In Colors each year, and In Colors will have a lifespan of two
years instead of one. That means after the first year, there will be 10
additional colors to mix and match and play with, for a total of 50 colors (5
In Colors the first year for a total of 45 colors).


Q: Will ink and accessories be
available in all 40 core colors?

A: Ink will be available in all 40
core colors. However, Craft Stampin’ Pads will only be available in Basic
Black, Very Vanilla, and Whisper White. Craft Stampin’ Spots (available in
collections) and Craft Stampin’ Ink refills (available individually) will still
be available in all of the core colors to use for embossing, coloring
chipboard, and scrapbooking.  Also, a blank Craft pad will be available in
an upcoming mini catalog, so those who regularly use Craft pads can create
their own by purchasing the blank pads and Craft ink refills.


Q: Are other card stocks outside the
four color collections retiring?

A: We will continue to offer the
following: Brushed Gold, Brushed Silver, Confetti Cream, Confetti White, Glossy
White, Naturals Ivory, Naturals White, Shimmery White, and White vellum card
stock, as well as White vellum paper.


Q: Will I have to purchase all new
Stampin’ Write markers, Watercolor Wonder Crayons, Stampin’ Pastels, and a new
Color Caddy?

A: No. We are offering color kits,
including Card Stock and Classic Pad, Stampin’ Write Markers, Watercolor Wonder
Crayons, and Stampin’ Pastels New Color Kits, to help you make the
transition.  So for instance, you won't have to buy a new set of pastels
to get the new colors, you will just purchase the kit and replace the retiring


Q: When will the new color kits be

A: The new color kits will be
available starting July 1, and will continue to be available through the
catalog year.


Q: Will colors be retired in My
Digital Studio?

A: We do not retire colors or
products from My Digital Studio. All retiring colors will stay in your color


Q: Will the new colors be available
in My Digital Studio?

A: Yes. A download will be available
on July 1 to add the new colors free of charge. Watch for additional downloads